Build Something Real.

For decades, construction has suffered from a marketing problem. Somewhere along the line, we let the world think this industry was a fallback plan, not a first choice. We sold the spreadsheet, not the skyline. I started in construction as a laborer during college breaks with no intention to make a career out of it. Until one day in the basement of a new skyscraper being built, I discovered there was a “white collar” version of the industry I had never seen before. And here’s the truth: construction is one of the most dynamic, fulfilling, and essential industries in our economy—and it’s time we start telling that story.

No Degree? No Problem. Just Bring Your Hustle.

Forget the myth that success starts with a four-year degree and a mountain of debt. In construction, we earn while we learn. Through paid apprenticeships and hands-on training, you can launch a career without stepping foot into a lecture hall. You’ll be on real job sites, solving real problems, building your resume and your bank account from day one.

Every Day is Different. Every Project is a Legacy.

If you’re someone who thrives on change, challenge, and tangible results, this is your lane. No two days are the same. You might be reviewing blueprints one day, walking a site the next, and coordinating with city officials or CEOs the day after. This isn’t a boring or demeaning career—it’s an opportunity to actually build something rather than just move numbers on a screen.

Yes, You’ll Use Math. Yes, You’ll Lead Teams. Yes, You’ll Talk to Power.

Construction is where problem-solvers shine. You’ll lean on math, science, and physics—but also communication, leadership, and people skills. Whether it’s managing trade partners, leading crews, or interfacing with some of the most influential business people, politicians, and community leaders in your region, you’ll need to think fast, speak clearly, and act decisively.

We Need More Women in the Industry. Period.

Let’s be blunt: our job sites, offices, and boardrooms need more women. Construction today requires everything from precise project coordination to strategic leadership—and organizational mastery, communication, and people management are mission-critical. Women bring these skills in spades, and we’re seeing more female leaders rise through the ranks than ever before. But we need more. A lot more. BIG Construction for example endeavors to be 50% female against an 11% national average in our industry… and at 33% we are well on our way!

It’s Time for a New Wave.

Construction isn’t just about hardhats and tool belts. It’s project schedules, budgets, safety protocols, and stakeholder meetings—all running in parallel. It’s where adrenaline meets accountability. Where what you build literally shapes your city. 

We’re facing a massive labor shortage—and it’s not just because people don’t want to work. It’s because for too long, the industry has been misrepresented. We didn’t tell the full story. We didn’t show the career paths, the advancement, the pride, the pay, the purpose. That ends now.

If you’re ready to trade the beige cubicle for a career where every day counts, where your skills matter, and where you leave your mark in steel and stone—construction is calling.

This is not your grandfather’s industry.

This is the future, and we’re building it—one leader, one project, one rising star at a time.

So here’s the question: if we’ve misrepresented construction this badly, what other industries have we been getting wrong?

We’ve told an entire generation that success only comes in one flavor: four-year degrees, desk jobs, and debt. But the cracks are showing. Enrollment is down. Student debt is up. And more people are questioning whether the traditional path is really worth it.

Maybe construction is just the first domino. 

—Tony Iannessa, BIG Founder & CEO

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